Blog
Updates from the team
Updates from the team
Customer Stories
Customer Stories
Customer Stories



Oct 14, 2025
2 min. read
Game District Selects Metica as Strategic Growth Partner to Fuel Global Expansion
Game District Selects Metica as Strategic Growth Partner to Fuel Global Expansion
UA funding
UA funding
UA funding



Sep 30, 2025
5 min. read
Why We Built Metica Fuel: A Fairer Take on Mobile Game UA Financing
Why We Built Metica Fuel: A Fairer Take on Mobile Game UA Financing
New Product Launch
New Product Launch
New Product Launch



May 28, 2025
3 min read
NEW PRODUCT: Get the Most Out of AppLovin MAX with Metica’s SmartFloors, Our Bid-Floor Optimization Engine
NEW PRODUCT: Get the Most Out of AppLovin MAX with Metica’s SmartFloors, Our Bid-Floor Optimization Engine
Industry Trends
Industry Trends
Industry Trends



Apr 30, 2025
5 min
How Regional Pricing Unlocks Gaming for Everyone — and Grows Revenue
How Regional Pricing Unlocks Gaming for Everyone — and Grows Revenue
Metica Solutions
Metica Solutions
Metica Solutions



Apr 9, 2025
4 min read
The Game Dev’s Playbook: How To Build for Scalable Personalization
The Game Dev’s Playbook: How To Build for Scalable Personalization
Industry Trends
Industry Trends
Industry Trends



Mar 25, 2025
2 min read
Feedback from GDC 2025 - Our 4 Key Takeaways
Feedback from GDC 2025 - Our 4 Key Takeaways
Industry Trends
Industry Trends
Industry Trends



Mar 12, 2025
4 min read
Mastering Blended ROAS: The Right Mix of IAPs, Ads & Retention for Long-Term Growth
Mastering Blended ROAS: The Right Mix of IAPs, Ads & Retention for Long-Term Growth
Metica Solutions Series
Metica Solutions Series
Metica Solutions Series



Mar 5, 2025
5 min read
STOP Building Manual Bundles: Save Time & Earn More with Metica’s Dynamic Adaptive Bundles
STOP Building Manual Bundles: Save Time & Earn More with Metica’s Dynamic Adaptive Bundles
The Growth Loop Explained
The Growth Loop Explained
The Growth Loop Explained



Feb 19, 2025
4 min read
Top 3 Ways To Use Install Source Data to Supercharge Game Scalability
Top 3 Ways To Use Install Source Data to Supercharge Game Scalability
Metica Technical Series
Metica Technical Series
Metica Technical Series



Feb 5, 2025
5 min read
Beyond A/B Testing: How Contextual Bandits Underpin Personalization, And How to Design Them
Beyond A/B Testing: How Contextual Bandits Underpin Personalization, And How to Design Them
The Growth Loop Explained
The Growth Loop Explained
The Growth Loop Explained



Jan 22, 2025
4 min read
Diary of a CMO: The Compelling Case for Uniting Monetization and UA
Diary of a CMO: The Compelling Case for Uniting Monetization and UA
Press Release
Press Release
Press Release



Jan 16, 2025
4 min read
Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization
Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization
The Growth Loop Explained
The Growth Loop Explained
The Growth Loop Explained



Jan 7, 2025
9 min read
Break the Silos Between UA and In-game Monetization: Unlock up to 40% LTV & ROAS Growth with Metica's Growth Loop
Break the Silos Between UA and In-game Monetization: Unlock up to 40% LTV & ROAS Growth with Metica's Growth Loop
Metica Solution Series
Metica Solution Series
Metica Solution Series



Dec 18, 2024
8 min read
Enhanced Optimization: When A/B Testing Falls Short, Contextual Bandits Are the Answer
Enhanced Optimization: When A/B Testing Falls Short, Contextual Bandits Are the Answer
Industry Trends
Industry Trends
Industry Trends



Dec 11, 2024
8 min read
5 Reasons Why Games Need A Personalization Strategy to Win in 2025
5 Reasons Why Games Need A Personalization Strategy to Win in 2025
Metica Technical Series
Metica Technical Series
Metica Technical Series



Dec 4, 2024
11 min read
Ditch Segmentation: How Real-Time AI Transforms Growth
Ditch Segmentation: How Real-Time AI Transforms Growth
Industry Trends
Industry Trends
Industry Trends



Nov 27, 2024
3 min read
Metica At Slush & RovioCon: The Five Key Trends Shaping the Gaming Industry in 2025
Metica At Slush & RovioCon: The Five Key Trends Shaping the Gaming Industry in 2025