Blog

Updates from the team

Updates from the team

Customer Stories

Customer Stories

Customer Stories

Oct 14, 2025

2 min. read

Game District Selects Metica as Strategic Growth Partner to Fuel Global Expansion

Game District Selects Metica as Strategic Growth Partner to Fuel Global Expansion

UA funding

UA funding

UA funding

Sep 30, 2025

5 min. read

Why We Built Metica Fuel: A Fairer Take on Mobile Game UA Financing

Why We Built Metica Fuel: A Fairer Take on Mobile Game UA Financing

New Product Launch

New Product Launch

New Product Launch

May 28, 2025

3 min read

NEW PRODUCT: Get the Most Out of AppLovin MAX with Metica’s SmartFloors, Our Bid-Floor Optimization Engine

NEW PRODUCT: Get the Most Out of AppLovin MAX with Metica’s SmartFloors, Our Bid-Floor Optimization Engine

Industry Trends

Industry Trends

Industry Trends

Apr 30, 2025

5 min

How Regional Pricing Unlocks Gaming for Everyone — and Grows Revenue

How Regional Pricing Unlocks Gaming for Everyone — and Grows Revenue

Metica Solutions

Metica Solutions

Metica Solutions

Apr 9, 2025

4 min read

The Game Dev’s Playbook: How To Build for Scalable Personalization

The Game Dev’s Playbook: How To Build for Scalable Personalization

Industry Trends

Industry Trends

Industry Trends

Mar 25, 2025

2 min read

Feedback from GDC 2025 - Our 4 Key Takeaways

Feedback from GDC 2025 - Our 4 Key Takeaways

Industry Trends

Industry Trends

Industry Trends

Mar 12, 2025

4 min read

Mastering Blended ROAS: The Right Mix of IAPs, Ads & Retention for Long-Term Growth

Mastering Blended ROAS: The Right Mix of IAPs, Ads & Retention for Long-Term Growth

Metica Solutions Series

Metica Solutions Series

Metica Solutions Series

Mar 5, 2025

5 min read

STOP Building Manual Bundles: Save Time & Earn More with Metica’s Dynamic Adaptive Bundles

STOP Building Manual Bundles: Save Time & Earn More with Metica’s Dynamic Adaptive Bundles

The Growth Loop Explained

The Growth Loop Explained

The Growth Loop Explained

Feb 19, 2025

4 min read

Top 3 Ways To Use Install Source Data to Supercharge Game Scalability

Top 3 Ways To Use Install Source Data to Supercharge Game Scalability

Metica Technical Series

Metica Technical Series

Metica Technical Series

Feb 5, 2025

5 min read

Beyond A/B Testing: How Contextual Bandits Underpin Personalization, And How to Design Them

Beyond A/B Testing: How Contextual Bandits Underpin Personalization, And How to Design Them

The Growth Loop Explained

The Growth Loop Explained

The Growth Loop Explained

Jan 22, 2025

4 min read

Diary of a CMO: The Compelling Case for Uniting Monetization and UA

Diary of a CMO: The Compelling Case for Uniting Monetization and UA

Press Release

Press Release

Press Release

Jan 16, 2025

4 min read

Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization

Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization

The Growth Loop Explained

The Growth Loop Explained

The Growth Loop Explained

Jan 7, 2025

9 min read

Break the Silos Between UA and In-game Monetization: Unlock up to 40% LTV & ROAS Growth with Metica's Growth Loop

Break the Silos Between UA and In-game Monetization: Unlock up to 40% LTV & ROAS Growth with Metica's Growth Loop

Metica Solution Series

Metica Solution Series

Metica Solution Series

Dec 18, 2024

8 min read

Enhanced Optimization: When A/B Testing Falls Short, Contextual Bandits Are the Answer

Enhanced Optimization: When A/B Testing Falls Short, Contextual Bandits Are the Answer

Industry Trends

Industry Trends

Industry Trends

Dec 11, 2024

8 min read

5 Reasons Why Games Need A Personalization Strategy to Win in 2025

5 Reasons Why Games Need A Personalization Strategy to Win in 2025

Metica Technical Series

Metica Technical Series

Metica Technical Series

Dec 4, 2024

11 min read

Ditch Segmentation: How Real-Time AI Transforms Growth

Ditch Segmentation: How Real-Time AI Transforms Growth

Industry Trends

Industry Trends

Industry Trends

Metica_at_RovioCon_Slush_2024
Metica_at_RovioCon_Slush_2024
Metica_at_RovioCon_Slush_2024

Nov 27, 2024

3 min read

Metica At Slush & RovioCon: The Five Key Trends Shaping the Gaming Industry in 2025

Metica At Slush & RovioCon: The Five Key Trends Shaping the Gaming Industry in 2025