Getting Value from In-Game Ads Isn't Just About Floors. It's About Strategy.

Game District Selects Metica as Strategic Growth Partner to Fuel Global Expansion

Why We Built Metica Fuel: A Fairer Take on Mobile Game UA Financing

NEW PRODUCT: Get the Most Out of AppLovin MAX with Metica’s SmartFloors, Our Bid-Floor Optimization Engine

How Regional Pricing Unlocks Gaming for Everyone — and Grows Revenue

The Game Dev’s Playbook: How To Build for Scalable Personalization

Feedback from GDC 2025 - Our 4 Key Takeaways

Mastering Blended ROAS: The Right Mix of IAPs, Ads & Retention for Long-Term Growth

STOP Building Manual Bundles: Save Time & Earn More with Metica’s Dynamic Adaptive Bundles

Top 3 Ways To Use Install Source Data to Supercharge Game Scalability

Beyond A/B Testing: How Contextual Bandits Underpin Personalization, And How to Design Them

Diary of a CMO: The Compelling Case for Uniting Monetization and UA

Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization

Break the Silos Between UA and In-game Monetization: Unlock up to 40% LTV & ROAS Growth with Metica's Growth Loop

Enhanced Optimization: When A/B Testing Falls Short, Contextual Bandits Are the Answer

5 Reasons Why Games Need A Personalization Strategy to Win in 2025

Ditch Segmentation: How Real-Time AI Transforms Growth

Metica At Slush & RovioCon: The Five Key Trends Shaping the Gaming Industry in 2025