Finally, a sustainable, game-friendly funding solution that helps you grow user numbers and your bottom line, together.

In the past year, we’ve seen an explosion of UA funding providers targeting mobile gaming studios. On the surface, that’s great news for developers looking for flexible, non-dilutive capital.

Initially at Metica, we thought partnering with these specialized funds was the obvious next step. After all, we have the uniquely powerful insights into game performance, tracking precise user acquisition strategies, in-game monetization, and predicting player lifetime value (LTV) with industry-leading accuracy. Our data-driven approach allows us not only to optimize games for higher LTV, but also to confidently forecast ROAS, reducing the underwriting risk for lenders.

Given our capabilities, we expected existing UA funds to enthusiastically leverage our data and analytics to offer studios significantly more competitive rates. In theory, lower underwriting risk should translate directly to better rates for studios, making growth financing far more affordable and accessible…. Or so we thought.

Unfortunately, when we approached potential funding partners, reality quickly set in. Rather than passing savings onto studios, these UA funding providers were content to keep their prohibitively high interest rates and fees unchanged, or even raise them to expand their own margins. They were happy to partner with Metica, not to lower costs for studios, but to boost their own profitability.

We quickly realized this wasn't aligned with our mission or in the best interests of our gaming partners. High-cost financing puts unnecessary pressure on studios' already stretched margins, constraining growth precisely when studios need flexible capital the most.

That's why we decided to build something better ourselves. And we are quickly finding this is a core part of our solution for games.

Metica’s UA Funding is designed specifically to solve the profitable growth challenge faced by games. Because we already have deep, data-driven visibility into the core performance metrics driving game profitability, our underwriting is both faster and more accurate. We pass these efficiencies directly back to studios, offering far lower, fully transparent rates without hidden margins or fees.

In short, we built the UA funding solution we wish had existed. One that games deserve. A genuinely game-friendly financing solution that helps studios scale profitably, not one that exploits them.

At Metica, we believe financing should never hold great games back. That's why we're committed to providing fair, transparent, and affordable capital that accelerates growth and maximizes your game's true potential.

Because in this new era of mobile gaming, data-driven capital isn’t just smart—it’s essential.

If you are a capital provider - we’re well-capitalized, but always open to teaming up with partners who share our vision for fairer debt game financing, de-risked by the Metica Growth Loop.