Merge UA and monetization in one platform: personalize your game experience to increase LTV and buy ads smarter
ROAS
Uplift
LTV
Uplift
Scale UA faster, and more profitably
Our UA optimization tool drives efficient, high-ROAS ad buying while connecting you with the right UA funding to accelerate your game's growth
See your ROAS and LTV soar
Leverage AI and ML to streamline ad buying and LTV optimization, delivering a complete solution to grow your game and boost profits
More time to craft your game
With seamless integration and an intuitive dashboard, our solution removes scalability hurdles, freeing you to focus on what you love—creating games
Features
Deliver personalized IAPs bundles, LiveOps, rewarded ads and game features based on individual player profiles and behavior
Adaptive IAP bundles
Automatically personalize bundles for each player with ML optimization selecting the most relevant items and prices
LiveOps
LiveOps that customize game modes and rewards for each player in real-time
In-game ads
Maximize the revenue of in-game ads by optimizing rewards and ad frequency for players
Fast game features testing
Cutting-edge A/B testing and contextual multi-armed bandit solutions, optimized for mobile games, to quickly identify the best variants
Features
Find all the latest models and tools in action: from non-stationary contextual multi-armed bandits; to adaptive off-policy evaluation; to neural representation learning; to Bayesian marketing mix modelling
Continuous optimization with contextual multi-armed bandits
Go beyond a limited number of variants when testing to fully optimize and scale personalization that is specifically tuned to the gaming use case
Predicted LTV underpinning everything
Predict lifetime value on a player level to ensure all interventions are driving long-term profitability for your game
Bring your own ML models or build on Metica's
Develop and deploy your own models on top of our suite of cutting-edge, fine-tuned ML models to make your game stand out even more
Achieve UA scale faster and more profitably
More accurate cohort level prediction using player level understanding and forecasting
Better creditworthiness and access to funding
Metica's LTV & UA optimization unlocks access to additional growth funding
ML-based forecasts to go beyond MMP data
Improve ad-buying by going beyond simple day-7 metrics, using sophisticated machine learned signals
Here’s how we work with you every step of the way to guarantee your success
