Most monetization teams optimize one variable: price. But your revenue is decided by how the whole auction runs, and above all by how the request for an ad is executed: when it's made, how it's phased, and under what conditions. Set a perfect floor into a poorly executed auction and the impression is lost anyway.
Manual configuration can't keep up. Every player, session, and market moment is a different auction. Even a modest game produces thousands of permutations a day. Revenue leaks constantly, and it never shows up in a dashboard.
WHY METICA
Trained on player data
Models learn from real player behavior straight from the game, enriched with MMP and ad network data. Better inputs mean better predictions and higher LTV.
Real-Time Inference
Connectivity, latency, and session signals only exist the instant the ad call happens. Metica decides right where those signals live: server-side learning plus on-device models.
Continuous Learning
No segments to define, no experiments to configure. Every impression retrains the models, so each decision makes the next one smarter. You see results, not configurations.
Read about the impact SmartFloors had for our customers
Game District partnered with Metica to boost ad monetisation across live games using SmartFloors, Metica’s AI-native bid floor optimisation engine.
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TapNation partnered with Metica to boost Cornhole League’s ad revenue by 16% using SmartFloors—an AI-driven bid floor optimizer that automates yield decisions for higher eCPMs.
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