Meet the teams that grow their games faster

Working with the Metica team has been a smooth and focused collaboration. Despite the challenges of hybrid monetization in today’s market, their approach has been structured and thoughtful.

Antti, Co-founder, Starberry

+36%

IAP revenue

(with 95% confidence interval)

+18%

Overall revenue

(with 95% confidence interval)

Holistic +32.5% Revenue Uplift in Legend of Fireball with First IAP and Personalized RV engagement SmartConfigs

TapNation used Metica’s SmartConfig to personalize monetization in Legend of Fireball, boosting ad revenue by 5.5% and first-purchase IAP by 27%—a total 32.5% uplift with real-time, AI-driven optimization.

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How SmartFloors Unlocked +16% Ad Revenue in Cornhole League

TapNation partnered with Metica to boost Cornhole League’s ad revenue by 16% using SmartFloors—an AI-driven bid floor optimizer that automates yield decisions for higher eCPMs.

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How Gleam Games Boosted Ad Revenue by 27% with Metica: From Cooldown Chaos to Smart Scaling

Faced with monetization vs. retention trade-offs, Gleam Games turned to Metica’s smart config for a 27% ad revenue boost and happier players.

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+36% IAP Revenue & +18% Overall Revenue Uplift For Starberry’s Merge Mayor

Starberry aimed to scale their blended ROAS for UA campaigns on AppLovin by increasing early IAP signal density. To support this, they needed a higher share of revenue...

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