Case Studies /
Game District
Game District partnered with Metica to boost ad monetisation across their live games using SmartFloors, Metica’s AI-native bid floor optimisation engine. Working with such an incredible and successful team set a very high bar from day one. Game District is now the world’s most downloaded mobile games publisher, with 2.2 billion downloads in 2025. The goal was clear: deliver meaningful uplift without compromising performance or player experience.
The Challenge: Scaling Revenue Without Sacrificing Stability or Player Experience
With real-time bidding now the standard, Game District was running into familiar problems:
Manual bid floor setups do not scale
Static pricing leaves revenue on the table as demand shifts
Legacy games plateau, even with large install bases
SDK instability is a blocker across a portfolio of this size
They needed a solution that could work across both scaled and scaling titles, adapt continuously, and integrate cleanly without adding engineering overhead or risking stability.
The Solution: SmartFloors at Portfolio Scale
SmartFloors can be integrated quickly across multiple titles through the lightweight Metica SDK, with minimal engineering effort per game.
It automatically optimises bid floors in real time, using contextual signals like:
Geo
Placement
Device properties
Demand-side behaviour
In-game context
The goal: get more value from every impression, with no negative impact to player experience.
The Results: Consistent Gains Across the Portfolio
Game District has seen a consistent +14% uplift in ad revenue across its portfolio, with standout performance from Car Wash: Auto Repair, which saw a +28% uplift.
Other high-scale games seeing strong performance include:
Re-Scaling a Legacy Hit: Driving Simulator Transit Game
SmartFloors also helped Game District revive older titles. In Driving Simulator Transit Game, ad revenue rose by +15% and daily ad spend tripled to $10,000. This allowed the team to profitably re-scale the game after a plateau.
Fast Integration, Predictable Performance
Over the last few months, Game District reported:
Smooth rollout
Stable performance
Minimal engineering overhead
Clear monetisation uplift
“We managed to integrate Metica’s SmartFloors SDK in two days and the system started optimising bid floors immediately, with no disruption to live operations. Metica has a professional and fun team we enjoy working with.”
— Danial, Studio Lead
A Long-Term Monetisation Partner
“Metica has become our long-term monetisation partner. With consistent gains across scaled, scaling, and legacy titles, they’re now a core part of our monetisation stack. The focus is now on further LTV growth with Metica and wider rollout as more of our games scale.”
— Saad, CEO
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