Case Studies /
TapNation
A New Era in Ad Monetization
Mobile Ad monetization has changed. With the shift from waterfall setups to real-time bidding, the most important lever is no longer which ad shows first, it’s the bid floor.
Optimizing bid floors isn’t just a setting, it needs to be a strategy.
As real-time bidding becomes the norm, studios need systems that can learn, adapt, and optimize continuously. That’s exactly what SmartFloors is built for. While your team focuses on making hit games, Metica focuses on making every impression count, by helping you get the highest eCPMs.
The Game: Cornhole League
Cornhole League, a mature, high-performing title in TapNation’s portfolio, became the testbed. The team saw an opportunity to work with Metica to explore how much more value could be unlocked by automating ad yield decisions.
The result is a +16% uplift in ad revenue, powered by Metica’s AI bid floor system, SmartFloors, together with Metica’s ad orchestration.
Metica was able to continuously optimize bid floors, taking into account geo, placement, device type, and many other contextual signals, adjusting in real time, across all traffic, all the time.
Fast Setup, Immediate Impact
Integrating SmartFloors was fast and painless. TapNation added the Metica SDK and ran a live test within a few days. There was no significant engineering lift, and the system began learning and adapting immediately.
We delivered higher eCPMs, an improved yield, and zero disruption to the player experience.
A Strong Partnership
“We really enjoy working with the Metica team. The collaboration is seamless. The two teams operate hand in hand as one. And the results speak for themselves. We’re very happy, and we’re already rolling Metica out to more titles in our portfolio.”
— Vincent Février, Chief Marketing Officer at TapNation
What’s Next
Following the success of SmartFloors in Cornhole League, TapNation is expanding its use of Metica across additional games, including titles with more complex monetization models.
In fact, early tests with Legend of Fireball are already showing up to +27% total revenue uplift from Metica’s IAP and rewarded video personalization tools.
More on that soon.
Want to find out more?