Metica Solutions Series
5 min read
By
Antonio Saracino
Engineering
Mar 5, 2025
Work Smarter, Earn More, and Focus on What Matters
Personalization in gaming is no longer a luxury. It is an expectation. Players want experiences tailored to their preferences, and studios need scalable systems that do not create unnecessary work. Yet, many developers are still stuck manually configuring in-game bundles. One client told us they had set up over 500 bundles manually. Imagine spending all that time buried in spreadsheets instead of focusing on your next big game update. Sound familiar?
Metica’s Adaptive Bundles transform in-game monetization by automating personalized bundle creation in real time. Acting as a seamless optimization engine, it ensures every player receives offers tailored to their behavior and preferences without the need for constant manual adjustments. No more time-consuming updates or guesswork, just efficient, data-driven results.
Let’s explore how it works, why it is a game-changer, and how it frees your team to focus on what truly matters: creating unforgettable gaming experiences.
Why Manual Bundles Are Holding You Back
For many studios, creating bundles manually is still the norm. And while it can work for smaller games or during soft launch, as your game scales, manual processes start to buckle under the pressure. Here’s why:
It Eats Up Your Time: Configuring bundles manually takes hours. When your game grows, those hours can quickly turn into weeks spent on updates.
It Gets Unwieldly and Complex: Between the endless items, player conditions, and pricing strategies, it’s easy to make mistakes. And mistakes mean lost revenue.
Players Notice the Gaps: Manual bundles often feel generic. Players don’t feel engaged, and opportunities to personalize their experience are missed.
For example, creating bundles for 15 player levels or 4 character classes might seem simple, but when combined, that’s 60 unique configurations. Add more variables like regions or events, and the complexity explodes.
The result? Frustrated and overwhelmed teams, missed opportunities for personalization, underwhelmed players, and unrealized revenue potential.
Meet Metica’s Adaptive Bundles: Smarter Monetization, Zero Hassle
Metica’s Adaptive Bundle technology eliminates the need for manual bundle creation. Our system dynamically generates personalized bundles in real time, adapting to each player’s behavior and preferences.
Define the Framework, Let the System Do the Rest
Instead of manually setting up every bundle, studios define high-level inputs, and Metica generates dynamic, tailored offers automatically.
Key Customization Options:
Bundle Composition: Assign flexible placeholders for items.
Weighting: Influence price distribution dynamically.
Item Quantities: Set stock limits while maintaining flexibility.
Player-Centric Inputs: Use purchase history and player data to create personalized offers.
Dynamic Price: Modify prices based on player spending habits while maintaining equal discount progression to ensure fairness and enhance conversions.
Set the price and discount of your Bundle
Define the Items and the Quantity
Why Adaptive Bundles Improve Monetization and Player Experience
Successful monetization is not just about increasing revenue—it is about creating offers that feel meaningful and engaging for players while remaining efficient for studios. Metica’s Adaptive Bundles ensure that every in-game offer is relevant, well-timed, and optimized for both player satisfaction and business growth.
1. Personalized Offers That Feel Meaningful
Generic, one-size-fits-all bundles often fail to connect with players. Metica’s Adaptive Bundles dynamically adjust offers based on player behavior, preferences, and progression, ensuring that each purchase adds real value to their gaming experience. A melee-focused player receives powerful close-combat weapons, while a strategy-driven player sees spell-enhancing artifacts. This level of personalization makes purchases feel rewarding rather than arbitrary.
2. Higher Engagement and Retention
When players receive offers that align with their needs, they are more likely to engage with in-game stores and make purchases. Instead of feeling pressured to buy, they see value in the content being offered, leading to:
✅ Increased store interactions
✅ Higher conversion rates
✅ Greater long-term player retention
By making monetization feel like a seamless part of the game rather than an interruption, Adaptive Bundles contribute to a more immersive and enjoyable experience.
3. Smarter, More Efficient Monetization
For studios, manually updating bundles across different player segments, regions, and progression levels is time-consuming and inefficient. Metica automates this process, ensuring that studios can:
✅ Scale personalization effortlessly, whether they have 1,000 players or 10 million
✅ Optimize monetization without constant manual adjustments
✅ Deliver relevant offers without adding extra workload
4. Reduced Decision Fatigue for Players
An overloaded in-game store can feel overwhelming. Adaptive Bundles streamline the process by presenting curated, high-value offers that reduce the time players spend searching for relevant items. This removes friction from the purchasing experience, making it easier for players to find content they actually want.
5. A Monetization Strategy That Builds Trust
Players are more likely to make purchases when they feel that a game respects their time and investment. Adaptive Bundles replace aggressive, one-size-fits-all monetization tactics with intelligent, player-first pricing, creating a system where players feel empowered rather than pressured.
By balancing revenue growth with player satisfaction, Metica’s Adaptive Bundles help studios create a monetization strategy that is not just effective but sustainable and player-friendly.
How It All Works: The Technology Behind the Magic
The core of our Adaptive Bundle feature uses a complex constraint programming engine, which is a sophisticated method that solves complex optimization problems. It works by finding solutions that meet specific conditions instead of following a set procedural path. In this paradigm, every bundle requirement—from item selection and pricing tolerances to quantity limits and weight distributions—is translated into a set of mathematical constraints.
We harness the power of Google’s OR-Tools, specifically its CP-SAT solver, to bring this concept to life. By converting multifaceted, user-defined bundle requirements into a precise collection of linear constraints, our system constructs an all-encompassing model of the problem. Each rule, whether enforcing mandatory selections or ensuring proportional pricing relationships, is encoded to mirror the desired business logic. The OR-Tools engine then processes this intricate network of conditions with advanced search and optimization algorithms, rapidly converging on an optimal solution. This robust approach enables our system to generate the perfect bundle configuration in real-time—delivering results in under 5 milliseconds in 98% of cases, even under complex constraint scenarios.
Furthermore, we integrate constraint programming with Contextual Multi-Armed Bandits to continuously optimize performance. This dynamic combination actively refines the system by promoting offers that perform well and disabling those that underperform. The outcome is a fully automated, self-improving solution that scales effortlessly, delivering the right bundle to every player without any manual intervention.
Why Haven’t All Studios Made the Switch?
Many studios continue using manual methods because their priority is what they do best: creating great games. With limited resources, optimizing monetization systems often falls behind, leaving teams reliant on outdated tools that do not keep up with their ambitions. We have seen this happen repeatedly, with studios building incredible experiences while working with monetization systems that limit their potential. This is where Metica comes in. We take care of the heavy lifting in LTV optimization so developers can focus on what truly matters: crafting games that players love.
Ready to Work Smarter, Not Harder?
Metica’s Adaptive Bundles are merely the start. The future of monetisation lies in complete automation, where the optimisation engine can enhance bundle generation without any explicit human intervention.
Manual bundle creation is yesterday’s news. With Metica’s Adaptive Bundle feature, you can deliver personalized, scalable offers that engage players and drive revenue.
Let us help you unlock the full potential of your game. Schedule a call today and discover how Metica can take your monetization strategy to the next level.
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