Building great games
is not enough anymore.

Building great games
is not enough anymore.

Win the Growth Game with AI-native monetization and UA.

Building great games
is not enough anymore.

Increase LTV

• Bid Floor Optimizations

• Interstitial Cool Downs

• Game Optimizations

Grow Your Game

• UA Funding That Scales With You

• Campaign-Level ROAS Prediction

• Full CFO Visibility

Don't Be Left Behind

• Leverage Metica's AI to Compete

• Move from Segments to Personalization

• Use ML-Ready Data Infrastructure

All delivered through Metica's Growth Loop

All delivered through Metica's Growth Loop

ROAS

+50%

+50%

Uplift

LTV

+30%

+30%

Uplift

For the first time, unlock the treasure chest of uplift
hidden between your In-Game and UA data

For the first time, unlock the treasure chest of uplift hidden between your In-Game and UA data

Features

Smart In-Game Ads Optimization

Smart In-Game Ads Optimization

Metica offers an all in one AI solution to optimize your complete In-Game Ads funnel

SmartFloors

AI optimizes your bid floors for higher revenue

In-game ads
In-game ads
In-game ads

SmartInterstitials

AI personalizes interstitial cool downs for better retention and higher LTV

In-game ads
In-game ads
In-game ads

SmartRewards

AI optimizes the rewards players receive

In-game ads
In-game ads
In-game ads

Features

Personalize Your Game In Real-Time

Personalize Your Game
In Real-Time

Personalize Your Game In Real-Time

Go beyond Ads and personalize every aspect of your game for improved LTV

Optimize for Blended ROAS

Make every blended ROAS install count by optimizing the IAP vs Ad monetization split

In-game ads
In-game ads
In-game ads

LiveOps

LiveOps that customize game modes and rewards for each player in real-time

In-game ads
In-game ads
In-game ads
In-game ads

Fast game features testing

Cutting-edge A/B testing and contextual multi-armed bandits to quickly identify the best variants

In-game ads
In-game ads
In-game ads

Metica Fuel

Metica Fuel

UA funding

UA funding

Accelerate your game growth with flexible UA cohort funding.
Achieve financial freedom for your game.

Accelerate your game growth with flexible UA cohort funding. Achieve financial freedom for your game.

Accelerate your game growth with flexible UA cohort funding.
Achieve financial freedom for your game.

Fuel your growth

Access flexible Non-dilutive, fixed-cost funding with Metica Fuel, powered by your real in-game performance

Best rates in gaming

Access flexible capital at the best rates in gaming — unless other funding providers, we are not interested in short term gain.

In-game ads
In-game ads
In-game ads

Partnership

A partner who cares about your long-term success combining UA and LTV uplift with the Growth Loop approach

In-game ads
In-game ads
In-game ads

Features

Powered by

Powered by

AI

AI

Find all the latest models and tools in action: from non-stationary contextual multi-armed bandits; to adaptive off-policy evaluation; neural representation learning; and Bayesian marketing mix modelling

Continuous optimization with contextual multi-armed bandits

Go beyond a limited number of variants when testing to fully optimize and scale personalization that is specifically tuned to each gaming use case

Predicted LTV underpinning everything

Predict LTV on a player level to ensure all interventions are driving long-term profitability for your game

ML-Ready Data Infrastructure

Develop and deploy your own models on top of our cutting-edge ML models to make your game stand out even more

Trusted by leading game studios

Get started

Get started

Here’s how we work with you every step of the way to guarantee your success

Start with SmartFloors

Start with SmartFloors

Get instant LTV uplift by letting Metica's fully automated AI do the bid floor optimization for you.

Start with SmartInterstitials

Start with SmartInterstitials

Let Metica's AI optimize your interstitials cool downs by treating every player as an individual. LTV uplift is guaranteed.

The Complete Growth Loop

The Complete Growth Loop

AI driven optimization that fully caters to your game's needs, providing maximum LTV & ROAS uplift

Access to UA & LTV experts for feedback and growth advice

Access to UA & LTV experts for feedback and growth advice

Backed by the best in the industry

Backed by the best in the industry

VCs

VCs

Founders of

Founders of

Want to find out more?

Want to find out more?

Book a free 30 minutes call with one of our experts

Book a free 30 minutes call with one of our experts