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Game District
Another week, another win
We’re thrilled to spotlight our partnership with Game District and their hit studio Gleam Games, creators of Unblock Cars. In this latest case study, we unpack how real-time interstitial cooldown personalization—powered by Metica—unlocked a +27% increase in ad revenue without hurting retention. In fact, it improved it.
This is what we live for: giving game teams the tools to stop guessing and start scaling smarter.
The Challenge: Monetize More Without Driving Players Away
Interstitials are a double-edged sword. Tune them right, and you unlock serious revenue. Push too far, and players vanish. For Gleam Games, scaling Unblock Cars meant threading the needle between yield and experience—a tricky balance that, until now, meant manually tweaking cooldowns and hoping for the best.
But trial-and-error doesn’t scale. And worse, it leaves revenue on the table.
Enter Metica: Real-Time Cooldowns That Adapt to Players
Gleam Games teamed up with Metica to ditch the guesswork and level up their interstitial strategy. Using our contextual multi-armed bandit platform, we personalized interstitial cooldowns in real-time—optimizing per player, per session.
No more static logic. No more overexposing casual players or under-serving high-tolerance ones.
Our platform seamlessly plugged into their existing architecture: Unblock Cars simply requests a cooldown time from Metica’s smart config each session, and our engine returns the optimal value to maximize LTV by balancing retention and ad revenue.
The result? A smarter system that works behind the scenes, making better decisions than any static rule ever could.
The Results
After deployment, the gains were immediate and sustained:
+27% increase in ad revenue
Improved retention, not just maintained
A fully automated cooldown engine that scales with the game
No manual tuning. No risky trade-offs. Just better results, delivered by machine.
Hear It From the Team
“Metica’s platform works. It’s robust, flexible, and does exactly what we need—without hacks or guesswork. But what really stands out is the team. They move fast, know their stuff, and genuinely care about helping us grow. It’s like having an extension of our product team, but one that’s laser-focused on monetization. Super solid experience so far.”
— Furkan Bekil, Co-founder & Head of Product, Gleam Games
“At Game District, we’re big believers in the power of AI to transform how games are built, played, and monetized. Partnering with Metica is a natural fit—they’re building the kind of infrastructure that unlocks real, scalable impact. What we’ve seen so far is just the beginning.”
— Eser Yogurtcu, Chief Strategy Officer, Game District
Why This Matters
Interstitials are often treated like a necessary evil—set a global cooldown and hope it’s “good enough.” But at Metica, we believe there’s a smarter way: one where personalization drives both player satisfaction and monetization.
This project proves it.
Real-time optimization doesn’t just prevent churn—it unlocks growth. And Gleam Games is a shining example of what happens when smart teams embrace adaptive systems that learn and evolve faster than humans can.
More to Come
This is just the beginning of our journey with Game District. With more titles in the pipeline and more use cases to explore, we’re excited to keep pushing the boundaries of hybrid monetization—together.
If you're still hardcoding your cooldowns… it's probably time we talked.
Want to find out more?