Metica is an AI-driven growth platform built to transform growth for games.

We help studios and publishers drive installs, engagement, and revenue through cutting-edge personalization, optimization, and machine learning. By unifying user acquisition, in-app purchases, subscriptions, and player experiences, Metica unlocks smarter growth strategies, so games can reach their full potential. 

We have offices in London and Barcelona, where the energy of being together fuels fast thinking, creative problem-solving, and real momentum. We’re in the office most days because big ideas need whiteboards, quick chats, and shared focus — but we also take one day a week to work from home and go deep.