Case Studies /
TapNation
SmartFloors proved its value in Cornhole League with a 16% uplift in ad revenue (read that story here), but TapNation wasn’t done. Their next target was Legend of Fireball, a hybrid title with both in-app purchases and ads. The challenge was one many studios can relate to: finding the right balance between IAP and IAA revenue without hurting player retention. Not every player should be monetized the same way: some are more responsive to rewarded ads, while others are better engaged through timely purchase offers. Relying on a single approach risks leaving money on the table or even cannibalizing future spend. TapNation wanted to move beyond that “one-size-fits-none” model and instead personalize monetization paths for each player. With Metica’s AI, they could decide in real time whether to serve an ad or surface an offer, optimizing every moment in the player journey to grow overall LTV without compromising experience.
That’s where SmartConfig came in.
By targeting the player’s first purchase and tailoring the offer based on real-time behavior, Metica helped TapNation run smarter, more dynamic monetization experiments. The results were immediate:
5.5% uplift in ad revenue through personalized rewarded video engagement
27% uplift in IAP revenue from personalized first-time IAP offers
Together, this delivered a combined 32.5% revenue uplift. The signal is clear: personalization works.
The Power of First Purchase
In hybrid games, the first purchase is the most important monetization moment. It sets the foundation for lifetime value. SmartConfig allows teams to dynamically test and optimize that moment without hardcoding logic or waiting weeks for results.
It personalizes offer design, pricing, and timing based on real-time behavior. If a player is unlikely to spend, it pivots toward optimized ad engagement instead. That flexibility means more revenue with no added complexity.
Fast Testing, Fast Learning
Speed matters. SmartConfig is built to move quickly. TapNation was able to deploy, test, and iterate with minimal engineering lift. Metica provided real-time dashboards, adaptive control groups, and automated analysis, allowing the team to make faster decisions and learn on the fly.
This is not traditional segmentation. This is real-time, intelligent personalization designed for modern game studios.
What’s Next
Legend of Fireball and Cornhole League were just the beginning. TapNation is now expanding Metica to more games in its portfolio, following a playbook that begins with SmartFloors and builds into full hybrid monetization optimization with SmartConfig.
“We really enjoy working with the Metica team. The collaboration is seamless. Our teams work closely together with a common goal of improving monetization in our games. We’re super happy and excited to roll Metica out to more titles.”
— Vincent Février, Chief Marketing Officer at TapNation
This isn’t just about smarter monetization. It’s about reshaping how studios think about value. TapNation took a bold move from static segments to real-time intelligence that adapts to every player, every moment. With Metica, personalization becomes the new default, and growth follows naturally.
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